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M&S Tackles Packaging Waste with Project Thin Air

Marks and Spencer have come up with an inventive way to tackle packaging waste, starting with their crisps and snacks.

As part of the new ‘Project Thin Air’ initiative our client is reducing the pocket of air in packets for crisps, popcorn etc.

M&S Packaging Waste

The amount of food will remain the same, however the bags will be smaller. In this way M&S hopes they can start to reduce both packaging used and the waste generated.

The biggest impact so far has been on the chain’s popcorn range, which has seen packaging cut by more than one third. Bosses have confirmed that already the changes have led to 75 tonnes less packaging being produced each year.

“We’ve been working on this project for over a year and are really pleased with the results,” said M&S packaging expert Laura Fernandez. “We see this as the start of a much bigger piece of work and hope to bring equally impressive savings to other areas of the business too.”

M&S tackle packaging wasteThe supermarket retailer recently began trialling laser printing on avocados, as a measure to eliminate paper food labels. It will save 10 tonnes of paper and 5 tonnes of glue each year. If the scheme proves successful, there are plans to roll out to other fruit and vegetable produce imminently. Other supermarkets have expressed an interest in following suit.

M&S recently laid out their Plan A ethical and sustainability programme and committed to making all their own packaging “widely recyclable” by 2022 and to halve food waste in their stores by 2025.

ISL Waste Management work closely with M&S Northern Ireland to help them achieve their waste reduction and sustainability goals. As with clients such as CDE Global and Clements Coffee, we can help stores make cost savings on their waste solutions, while moving them away from sending resources to landfill.

Contact us if you’d like a free consultation and we could help you solve the world’s waste problem and become part of the solution.