How moving towards ‘zero waste’ can make your business more attractive
On the surface recycling in your business may just seem like an added pressure. However, there are many reasons why a move to ‘zero waste’ should be less of a second thought and more of a priority for your business.
First of all, what does ‘zero waste’ mean? The official definition is the redesign of the resource lifecycle to ensure that all products are reused. So this means moving away from the traditional ‘produce → use → dispose’ process to a circular model which aims to stop any waste going to landfill.
So why should you change? There is the obvious benefit to the environment but it could also prove lucrative to your business. Consumer trends are changing and people are not only buying more ethical products but now expect companies to be environmentally responsible. Every business knows the power of positive PR and moving towards ‘zero waste’ is likely to actually attract more customers to you.
Let’s not forget the money you could save by increasing efficiency and cutting waste. Your first move towards ‘zero waste’ is to really assess how resources are used within your organisation. For example; how much do you spend on paper every year? What changes could you make to reduce this? Could you become completely paperless? It all goes back to the ‘Reduce, Reuse, Recycle’ mantra we all know so this doesn’t have to be a daunting process. The first step could be as simple as setting your printers to print on both sides.
There are also the legal implications to consider. Not only will ‘zero waste’ businesses become a customer expectation it is very likely that it will become a legal requirement. Businesses in some sectors are already required to recycle, which could soon become a blanket policy. It’s important that you keep up with the changing times, it could cost you in the future.
It is also important that your business stays up to date. In Northern Ireland, 95 businesses (including us) have already signed up to work towards ‘zero waste’. A number of our own clients have also signed up to the scheme, including: Catalyst Inc, Citibank, Greiner Packaging and Norbev Ltd, and we’ve been working with them to reach their ‘Zero Waste’ goals.
Even large companies around the world have started to think seriously about their impact environmentally, including giants like Coco Cola and Walmart.If you want your business to compete in the future, you can’t ignore this.
We believe ‘zero waste’ is achievable and we are actively working to make it happen for every client. Making Waste Wonderful has become our tagline and we aspire to encourage this in every business across NI.
This could be through the application of a sophisticated waste hierarchy or by making one organisation’s waste a valuable resource to another. Find out what we can do for your business or get in contact today.